Marketing Strategy And E-Commerce

Marketing Strategy And E-Commerce Marketing Strategy and E-Commerce Introduction With the quick advancing technologies that atomic number 18 occurring in tonic business, organisations are required to be ready, and able-bodied to adapt deep down their ever-changing environment. It is true across totally in all diverse industries that in order to stay competitive, organisations moldiness be able to utilise the various tools that technology has to offer. Technological factors assume been of growing importance, particularly in recent years. A major(ip) factor involved in these technology issues is the use of the kale as a major issue to late organisations. The mesh has been rapidly growing since its inception and is now commonly apply in all sectors of societies, in all corners of the globe. The profits has chop-chop have one of the most valuable assets in sophisticated technology, and as such, is developing as an integral part of new craft. As with past technolo gies, the internet will have climb technological advances develop from its own growth. The task the organisations of in the sweet century? Realise future opportunities and threats, and base a schema accordingly. Is it clich?to say that the Internet changes everything: the challenge now is to say what, how and how quickly. (When Companies Connect, 1999, p.19) The Internet has lead to the birth and evolution of electronic trading or E-commerce.

E-commerce has now arrest a key component of umteen organisations in the daily running of their business. Simply defined, electronic commerce is a system of online shopping and information retrieval accessed destroyed ! networks of personal computers. (Reedy, J. Schullo, S. Zimmerman, K. 2000, pg. 29) E-commerce challenges traditional organisational practices, and opens ups a vast array of issues that the organisations must address. By focusing on the varying levels of an organisation, it soon become apparent the effects that E-commerce can have. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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