Critically analyse three web sites and explore how they use the internet's unique characteristics to market their products. Describe the critical elements of the web site design.

The Critical Analysis of Web land sites Introduction With all over 7.8 million Australians online, the mesh is adequate a mainstream medium. By 2005 the plowsh ar of Australians online give increase to 60%. (Jupiter, Media Metrix, ABS). This increasing interest has attracted a whole new gist of marketplaceing. This assignment will critically analyse one-third weather vane sites. It will look how they work the Internets unique characteristics such as interactivity and interest to market their products and what critical elements of weather vane site externalize they use such as the marketing mix and structure. The three websites that will be looked at are: http://ninemsn.com.au/ http://www.bhpbillition.com/ http://www.dicksmithfoods.com.au/ Literature Review: queer Characteristics of the Internet The following(a) cultivation is from Dann S &Dann S (2001) Stategic Internet merchandise John Wiley & Sons, Australia, unless otherwise stated. Interactivity Inte ractivity is defined as the expertness to address an individual, gather and receive a response, echo that response, and dilute the nest response on the basis of the standard information(Dann & Dann 2001). It is how a user can interact at heart a site such as promotional activities, blabber rooms, forums, and search engines. The more interaction the user has within the web site means they are more involved, increasing soil loyalty and the likelihood of purchase.

There are three phases in the information of web-based interactivity in the marketing process: One-way Communication This phase lacks any int eraction on the web site. Information is one! -way with the site failing to elevate an electronic mail address, instead providing telephone and mailing address. The virtually grassroots level of interactivity on a web site is an email address. Partial Interactivity Partial interactivity provides one-on-one communication between the consumer and the company. This is through by means of the use of email, where the user is able to allude the company in regards to queries, advice and sales. If you want to get a skillful essay, order it on our website: OrderCustomPaper.com

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