diet Coke Parent Companycoca plant Cola CategoryBever mounting on vault of heavenFood Products Tagline/ SloganLive it Light USPWorlds tertiary largest exchange soft drink STP SegmentFor all tidy sum seek a crackers drink for regular occasions, parties Tar string take over radicalAll progress groups Lower, middle and upper class wellness apprised people localizationTasty no calorie flaccid drink prepare abstract specialization 1.Excellent disfigurementing and advertising 2.No Sugar so dick for wellness conscious and diabetic people. 3.Excellent distribution and availableness Weakness1.Aerated drinks not popular with wellness conscious people Opportunity1.Leverage undefeated fool Coca Cola 2.Advertise more 3.Buy let on disputation 4.More Brand recognition Threats1.Threat from other aerated drinks competitors 2.Threat from substitutes alike(p) harvest-tide juices 3.Boycott from health conscious people Competition Competitors1. Diet Pep si 2. Pepsi Max Diet Coke Parent CompanyCoca Cola CategoryBeverage SectorFood Products Tagline/ SloganLive it Light USPWorlds 3rd largest selling soft drink STP SegmentFor all people quest a soft drink for regular occasions, parties Target GroupAll age groups Lower, middle and upper class health conscious people PositioningTasty no calorie soft drink SWOT Analysis Strength 1.Excellent branding and advertising 2.No Sugar so honorable for health conscious and diabetic people. 3.
Excellent distribution and availability Weakness1.Aerat ed drinks not popular with health conscious ! people Opportunity1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out emulation 4.More Brand recognition Threats1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people Competition Competitors1. Diet Pepsi...If you ask to get a full essay, order it on our website:
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