MARKETING FEATURES OF SMALL WINERY WEBSITES: BEST PRACTICES OF EARLY elucidate profit ADOPTING AUSTRALIAN WINERIES (REFEREED) Carmine Sellitto Victoria University, Australia Mark McKenzie, straitlaced booze-coloured Industry Association, Australia Carmine.Sellitto@vu.edu.au Abstract This report card reports on the website market practices by a group of early net profit adopting Australian boozeries practices that could be appropriate for other wineries to emulate. Case study summary is utilize to identify pertinent website marketing features of junior-grade wineries rigid in the Australian state of Victoria mapping these features to vintner seam activities associated with customer information provision, direct sales, winery caboodle alliances and website management. The paper investigates the motives behind winery website features and identifies the perceived note benefits resulting from at that place implementation. In an environment where numerous generic electr onic marketing and business models are reported, this study is significant for its application ad hoc probe one that has practical website marketing implications for the small Australian winery. door In recent times the Australian wine industry has transformed itself by becoming more outward looking, with a focus on global markets and exporting.
This change in guidance has been achieved by adding value to the wine industrys basic return by improving of winemaking processes, and by enhancing distribution and marketing transmit (Anderson 2000; Hardie 2000). The industry has also adopted Internet applications su ch(prenominal) as email and the World Wide W! eb applications that call for provided wineries a powerful avenue for the direct marketing and exchange of wine (Goodman 2001; Sellitto and Martin 2002; Sellitto et al. 2003). Various authors suggest that the wine industry in general, and small wineries in particular, can benefit from the adoption of Internet technologies be it for marketing, enhancing communication or for electronic...If you want to get a total essay, order it on our website: OrderCustomPaper.com
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