Enterprise Rent-A-Car Assignment Example | Topics and Well Written Essays - 1000 words

Enterprise Rent-A-Car - assigning ExampleAvis and Hertz have been the major competitors of Enterprise in the political machine hire industry in the United States. However,they have majored on airport business. In 2002 hertz was the number one airport simple machine rental brand in the United States followed by Avis (Kellogg school of Management, 9). At this time, endeavour was involved mostly in local rental market and was rated top in this sector. Due to customer demand enterprise started airport business in 2002 and up to 2012 there have been ranked top seven days consecutively and thus expressing the command of the company in the industry. I would recommend the other companies to replicate them to couple up their success. However, they would need to implement the strategies used by Enterprise.Zipcarwas the first car sharing answer provider and it prevail the market making super-normal profits before other companies such as Hertz and Enterprise fall in .The reliability of this system has brought high competition in the industry . This has led to a drift of customers from car hiring and leasing to car sharing and thus reducing profits of Enterprise. They need to work go an extra cubic centimeter and market themselves in car sharing or even introduce a better service than this. The growth and popularity of Zipcar is likely to reduce the profits of Enterprise since most universities and corporations have adopted this style of conveying to ease traffic congestion and to reduce on costs of leasing and car maintenance.