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Wednesday, October 30, 2019

An Analysis of Two Comparative E-commerce Companies in China Dissertation

An Analysis of Two Comparative E-commerce Companies in China - Dissertation Example As a result, business trust is built only when consumers have opportunities to conduct business in a face-to-face context. Thus it is generally concluded that e-commerce challenges in China is a result of a deficiency in trust in online merchants and the fact that individuals purchase goods in the absence of a face-to-fact meeting and an absence of â€Å"guanxi† (interpersonal relations).3 This research study seeks to provide an understanding of how and why e-commerce has been slow to develop in China. We examine and analyse, organizational culture and its impact on competitive strategies in China’s e-commerce business and the impact of Chinese culture on the e-commerce business in China and on organizational culture generally. This study is conducted by virtue of a qualitative case study in which a comparative analysis of two e-businesses forms the basis of the research: E-bay China and Taobao. Table of Contents Abstract 2 Chapter One 5 Introduction 5 1.1Introduction t o the Study 5 1.2. Problem Definition and Key Questions 12 1.3 Research Aims and Objectives 13 1.4 Motivation for Study 13 1.5 Importance of the Study 14 1.6 Research Task 15 1.7 Structure of the Thesis 15 Chapter Two 16 A Review of the Literature 16 2.1. Introduction 17 This research study attempts to answer key questions namely: 17 2.2. The Significance of E-Commerce for Organizational Performance and Success 18 2.3. The Impact of Organizational and Environmental Factors on E-Commerce Success 20 2.4. Obstacles to E-Commerce in China 25 2.5. Conclusion 28 Chapter Three 29 Research Methodology 29 3.1. Introduction 29 3.2. The Nature of the Enquiry 30 3.3. Sampling 31 3.4. Questionnaire Development and Interview Schedule Development 32 3.5. Treatment of Bias in Study 33 3.6. Non Responses 33 3.7. Ethical Considerations 34 Chapter Four 36 Qualitative Data Analysis 36 4.1. Introduction 36 4.2. Qualitative Theme: Cluster Analysis 37 4.3. Results 38 4.4. Reliability and Validity Analyses 40 4.5. Association Between Variables/Constructs 41 4.6. Conclusion 42 Chapter Five 43 Discussion and Conclusion 43 5.1. Major Research Findings 43 5.2. Implications of the Study 47 5.3. Limitations of the Study 48 5.4. Further Research 48 Bibliography 51 Appendices...............................................................................................................................50 Chapter One Introduction 1.1 Introduction to the Study E-commerce is driven by global, environmental and policy issues that function to determine the extent to which e-commerce diffusion emerge in a particular environment. Business to business (B2B) e-commerce is typically steered by global factors and business-to-consumer (B2C) appears to be driven by local factors. However, in B2B e-commerce, businesses are under pressure to adopt B2C e-commerce strategies in local markets so as to remain competitive. Thus, local consumer markets and local e-commerce is important for businesses wishing to re main competitive globally. Although all consumers are attracted to â€Å"convenience and low prices†, there is a difference in terms of consumer attitudes, preferences values, culture and distribution along consumer markets in different countries.4 This

Monday, October 28, 2019

Chapter Essay Example for Free

Chapter Essay What do you think are the prime advantages and disadvantages of National City Corporation’s virtual tryouts? The advantages of using virtual tryouts are competitive edge against other companies. Allows them to pick candidates better suited for their work environment, allows candidates the knowledge that they are applying for a company that is at the cutting edge of technology and they want to move forward with the times. Unfortunately there are also disadvantages associated with virtual tryouts. Employers may grab the interest of candidates, however if real day to day activities at work do not contain some of the aspects that the virtual test had, then employees will get uninterested and quit. 2. Do you think there would be any EEO concerns regarding this system? I don’t think there would be any EEO issues with this system, otherwise it would not be offered in the market. However I do believe that this new system â€Å"Virtual Tryouts† is not necessarily right for all hiring aspects for every type of position/ company. There are aspects of a perfect employee to company match that a computer test cannot guarantee. Example, you can have a candidate that gets great results in the virtual tryouts given the situation that they are told to address, yet in the real day to day situation of the position they do not do very well, and vice-versa. 3. Would you suggest the company tailor its system for different types of candidates? Yes, I recommend that the company tailor its system for the different types of positions and the different types of candidates required to fill those positions. Chapter 8 Case Study Appraising Employees at the San Diego Zoo. 1. Do you think the San Diego Zoo’s old appraisal system needed to be changed? I think it needed to be changed because before they weren’t taking it seriously and it was a low priority to them. Now with the new system the employees will get raises depending on their performance which in turn will ncrease company performance. 2. What do you think are the pros and cons of using a Web-based appraisal system? The pros of using a web-based appraisal system is that it is convenient because a large group of people can be rated in less time and it will control personal bias. The cons of using a web-based appraisal system is that it gives too little attention to the overall performance of workers and in person interviews are more effective in rewarding or po inting out deficiencies in workers. 3. How do you think the new appraisal system will affect employees and the types of employees who work at the zoo? The new appraisal system will affect employees positively for those employees that are looking to grow with the company and be a part of the growth. When an employee is given targets and goals to reach, then they know what they are working towards and they are aware that if they reach the targets and goals there is a gain for them at the end. With this set, you will get employees that are willing to do the work and the time to get a job done right.

Saturday, October 26, 2019

Male Masochism in the Religious Lyrics of Donne and Crashaw Essay

Male Masochism in the Religious Lyrics of Donne and Crashaw The impetus of my psychoanalytic exploration of male masochism in Donne and Crashaw occurs in Richard Rambuss's "Pleasure and Devotion: The Body of Jesus and Seventeenth-Century Religious Lyric," in which he opens up possibilities for reading eroticism (especially homoeroticism) in early modern representations of Christ's body. In this analysis, Rambuss opposes Caroline Walker Bynum who, in response to Leo Steinberg's The Sexuality of Christ in Renaissance Art, claims that depictions of Christ's genitalia (the focus of Steinberg's work) can only be regarded as erotic from a modern standpoint, for such representations in historical context, before the advent of modern sexuality, could not have rendered "sexual" meanings for their audiences but only those signifying reproduction. As Rambuss points out, Bynum's analysis denies the possibility of reading the erotic--especially the homoerotic--in medieval/Renaissance representation (268), for it works on the underlying assumption that such meanings are structured according to the false binary of "sexual/generative." Conversely, In Rambuss's view, "the body [is] at least potentially sexualized, as a truly polysemous surface where various significances and expressions--including a variety of erotic ones--compete and collude with each other in making the body meaningful" (268). This is where my exploration begins. Rather than "delimit the erotic," I wish to investigate what is potentially sexual in seventeenth-century religious poetry (here that of Donne and Crashaw), tracing not only "same-sex" desire "spun out from and around Christ's body," as Rambuss has done but also examining libidinal economie... ...ery of a different strain of masochism than that which Freud labeled "moral"--"Christian masochism" (197). [3] In "The Economic Problem of Masochism," Freud identifies three types of masochism: 1) Primary or erotogenic--the bodily association of pain and sexual excitement; 2) feminine--the desire to be beaten; and 3) moral--the self-inflicted torture of one's ego by the superego (161). My term, erotic masochism, would include the "erotogenic" and "feminine" in a Freudian framework. [4] Jean Laplanche, in Life and Death in Psychoanalysis, has shown the role of such transition in the human subject's "sexualization," or movement from non-sexual to "sexualized" drives. In erotic forms of sadism and masochism, the subject transforms [via a "prop"] non-sexual aggression into a desire for sexual aggression, directed at others or against the self (85-102).

Thursday, October 24, 2019

Elements of the Gothic Genre

The gothic novel was invented almost single-handedly by Horace Walpole, whose The Castle of Otranto (1764) contains essentially all the elements that constitute the genre. Walpole's novel was imitated not only in the eighteenth century and not only in the novel form, but it has influenced writing, poetry, and even film making up to the present day. It introduced the term â€Å"gothic romance† to the literary world. Due to its inherently supernatural, surreal and sublime elements, it has maintained a dark and mysterious appeal. However, the roots of the Gothic? precede the Gothic? works of Horace Walpole.The focus on the grotesque in the medieval period (visible especially in the paintings and architecture of the period) provides a key backdrop against which Gothic must be read, as do the violent and often grotesque tragedies written for the Elizabethan and Jacobean theatre, with their detailed, almost surgical exploration of the supernatural, vice, corruption, imprisonment, br utality and sexuality, all of which were to provide the very substance of the Gothic authors. (Note particularly ‘Macbeth? and ‘Dr Faustus?) Gothic literature is devoted primarily to stories of horror, the fantastic, and the â€Å"darker† supernatural forces.These forces often represent the â€Å"dark side† of human nature— irrational or destructive desires. Gothic literature derives its name from its similarities to the Gothic medieval cathedrals, which feature a majestic, unrestrained architectural style with often savage or grotesque ornamentation (the word â€Å"Gothic† derives from â€Å"Goth,† the name of one of the barbaric Germanic tribes that invaded the Roman Empire). The Gothic genre (in both literature and architecture) is therefore associated with savagery and barbarism.Generally speaking, gothic literature delves into the macabre nature of humanity in its quest to satisfy mankind's intrinsic desire to plumb the depths of t error. The key features of gothic texts are: 1) the appearance of the supernatural, 2) the psychology of horror and/or terror, 3) the poetics of the sublime, 4) a sense of mystery and dread 5) the appealing hero/villain, 6) the distressed heroine, and 7) strong moral closure (usually at least). ELEMENTS OF THE GOTHIC IN TEXTS 1. Setting in a castle or haunted house. The action takes place in and around an old castle, sometimes seemingly abandoned, sometimes occupied.The castle often contains secret passages, trap doors, secret rooms, dark or hidden staircases, and possibly ruined sections. The castle may be near or connected to caves, which lend their own haunting flavour with their branchings, claustrophobia, and mystery. (Translated into modern filmmaking, the setting might be in an old house or mansion–or even a new house–where unusual camera angles, sustained close ups during movement, and darkness or shadows create the same sense of claustrophobia and entrapment. ) It is usually a dwelling that is inhabited by or visited regularly by a ghost or other supposedly supernatural being.Example: Horace Walpole's The Castle of Otranto. Walpole's novel first introduced to gothic literature its single most influential convention, the haunted castle. The castle is the main setting of the story and the centre of activity. Cemetery /Graveyard. A cemetery defines a place which is used for the burial of the dead. Cemeteries are widely used in Gothic Literature as oftentimes frightening places where revenance can occur. Catacombs are especially evocative Gothic spaces because they enable the living to enter below ground a dark labyrinth resonating with the presences and mysteries of the dead. . The Weather is used in a number of ways and forms, some of these being: Mist – This convention in Gothic Literature is often used to obscure objects (this can be related to the sublime) by reducing visibility or to prelude the insertion of a terrifying person or thing; Storms – These frequently accompany important events. Flashes of lightning accompany revelation; thunder and downpours prefigure the appearance of a character or the beginning of a significant event (eg thunder precedes the entrance of the witches in ‘Macbeth?;Sunlight – represents goodness and pleasure; it also has the power to bestow these upon characters. 3. An atmosphere of mystery and suspense. (or a sense of dread) The work is pervaded by a threatening feeling, a fear enhanced by the unknown. Often the plot itself is built around a mystery, such as unknown parentage, a disappearance, or some other inexplicable event eg. Ghosts walking or a painting coming to life. There may be an ancient prophecy connected with the castle or its inhabitants. It is usually obscure, partial or confusing.This serves to captivate the reader and encourage further reading. The atmosphere may also be seen acting upon the protagonists in texts, influencing them by excitin g their curiosity or fear. 4. Claustrophobia / Entrapment & Imprisonment: A favourite horror device of the Gothic finds a person confined or trapped, such as being shackled to a floor or hidden away in some dark cell or cloister. This sense of there being no way out contributes to the claustrophobic psychology of Gothic space. It consists of an abnormal dread of being confined in a close or narrow space.Often ttributed to actual physical imprisonment or entrapment, claustrophobia can also figure more generally as an indicator of the victim's sense of helplessness or horrified mental awareness of being enmeshed in some dark, inscrutable destiny 5. The supernatural may be intrinsic to the plot. This is generally in the form of some kind of supernatural being or object, such as a vampire, witch, devil or ghost, which is frightening due to its refusal to adhere to the laws of nature, God or man. In ‘Macbeth? there are three witches. Dr Faustus communicates with a demon and indirec tly with Lucifer.All of ‘Paradise Lost? involves the supernatural. 6. Dreams, omens, portents, visions. Dreaming is characterised as a form of mental activity that takes place during the act of sleep. Dreams invoke strong emotions within the dreamer, such as ecstasy, joy and terror. Dreams dredge up these deep emotions and premonitions that reflect tellingly upon the dreamer, what one might conceal during waking hours but what emerges in sleep to haunt and arouse the dreamer. It is most likely due to this heightened emotional state that dreams are used so often within Gothic Literature.By invoking dream states within their characters, authors are able to illustrate emotions on a more unmediated and, oftentimes, terrifying level. Dreams reveal to the reader what the character is often too afraid to realise about himself or herself. Dreaming also has an ancient relation with the act of foretelling wherein the future is glimpsed in the dream state. Perhaps the most famous Gothic example of significant dreams occurs in Shelley's ‘Frankenstein? after Frankenstein ‘awakes' his creature: he falls into a dream state that begins with his kissing of Elizabeth, his love.However, this kiss changes her in the most drastic way as she transforms into the rotting corpse of Caroline, Victor's dead mother. Upon awakening from this horrifying dream, Victor finds himself staring into the face of the monster he has created. Interpretations of this dream lead to explorations of Frankenstein's psyche, relational ability and sexuality. A character may have a disturbing dream vision, or some phenomenon may be seen as a portent of coming events. For example, if the statue of the lord of the manor falls over, it may portend his death.In modern fiction, a character might see something (a shadowy figure stabbing another shadowy figure) and think that it was a dream. This might be thought of as an â€Å"imitation vision. † Banquo in ‘Macbeth? dreams of the â €˜weird sisters?. Lady Macbeth?s suppressed guilt emerges when she is seen sleepwalking. 7. The stock characters of Gothic fiction include tyrants, villains, bandits, maniacs, Byronic heroes, persecuted maidens, femmes fatales, madwomen, magicians, vampires, werewolves, monsters, demons, angel, fallen angel, the beauty and the beast, revenants, ghosts, perambulating skeletons, the Wandering Jew, and the Devil himself. .Villain-Hero (Satanic, Promethean, Byronic Hero) The villain of a story who either 1) poses as a hero at the beginning of the story or 2) simply possesses enough heroic characteristics (charisma, sympathetic past, etc) so that either the reader or the other characters see the villain-hero as more than a simple charlatan or bad guy. Three closely related types exist: Satanic Hero: a Villain-Hero whose nefarious deeds and justifications of them make him a more interesting character than the rather bland good hero.Example: The origin of this prototype comes from Roman tic misreading of Milton's Paradise Lost, whose Satan poets like Blake and Shelley regarded as a far more compelling figure than the moralistic God of Book III of the epic. Gothic examples: Beckford's Vathek, Radcliffe's Montoni, and just about any vampire. Promethean: a Villain-Hero who has done good but only by performing an over-reaching or rebellious act. Prometheus from ancient Greek mythology saved mankind but only after stealing fire and ignoring Zeus' order that mankind should be kept in a state of subjugation.Mary Shelley's Frankenstein is tellingly subtitled the â€Å"Modern Prometheus. † Consider whether Dr Faustus is a Promethean hero. (The vaulting arches and spires of Gothic cathedrals reach wildly to the sky as if the builders were trying to grasp the heavens , an ambition for the eternal that is likewise expressed in many works of Gothic literature (consider Manfred's quest for supernatural power in Byron's poem, or Frankenstein's quest to become godlike by cr eating life or Dr. Faustus pact – offering his soul for 24 years of power).Byronic Hero: a later variation of the â€Å"antithetically mixed† Villain-Hero. Aristocratic, suave, moody, handsome, solitary, secretive, brilliant, cynical, sexually intriguing, and nursing a secret wound, he is renowned because of his fatal attraction for female characters and readers and continues to occasion debate about gender issues. Example: Byron's Childe Harold and, more gothically, Manfred are the best examples, but this darkly attractive and very conflicted male figure surfaces everywhere in the 19th and 20th century gothic eg Heathcliff or Wilde?s Dorian Gray.Byron himself was described as â€Å"mad, bad and dangerous to know. † The Byronic hero in literature and life: A. Robin Hood B. Richard III C. Iago D. Faust/ Dr. Faustus E. Milton's Satan F. Victor Frankenstein G. Frankenstein's Creature H. Dracula I. Byron?s Manfred J. Cain K. Lara L. Conrad M. Childe Harold N. Byron, Shelley O. Ambrosio P. Peter Quint Q. Miss Jessel R. Stalin S. Hitler T. The Unabomber U. Prometheus 9. The Pursued Protagonist This refers to the idea of a pursuing force that relentlessly acts in a severely negative manner on a character.This persecution often implies the notion of some sort of a curse or other form of terminal and utterly unavoidable damnation, a notion that usually suggests a return or â€Å"hangover† of traditional religious ideology to chastise the character for some real or imagined wrong against the moral order. The Wandering Jew is perhaps the archetypically pursued/pursuing protagonist. –Drew McCray 10. Pursuit of the Heroine This is the pursuit of a virtuous and idealistic (and usually poetically inclined) young woman by a villain, normally portrayed as a wicked, older but still potent aristocrat.While in many early Gothic novels such a chase occurs across a Mediterranean forest and/or through a subterranean labyrinth, the pursuit of the he roine is by no means limited to these settings. This pursuit represents a threat to the young lady's ideals and morals (usually meaning her virginity), to which the heroine responds in the early works with a passive courage in the face of danger; later gothic heroines progressively become more active and occasionally effective in their attempts to escape this pursuit and indict patriarchy. eg. Angela Carter?s ‘The Bloody Chamber. ?Women in distress. As an appeal to the pathos and sympathy of the reader, the female characters often face events that leave them fainting, terrified, screaming, and/or sobbing. A lonely, pensive, and oppressed heroine is often the central figure of the novel, so her sufferings are even more pronounced and the focus of attention. The women suffer all the more because they are often abandoned, left alone (either on purpose or by accident), and have no protector at times.Women threatened by a powerful, impulsive, tyrannical male. One or more male chara cters has the power, as king, lord of the manor, father, or guardian, to demand that one or more of the female characters do something intolerable. The woman may be commanded to marry someone she does not love (it may even be the powerful male himself), or commit a crime. 11. The Outsider: The one theme that cuts through virtually all Gothic is that of the â€Å"outsider,† embodied in wanderers like Frankenstein's creature.Gothic fiction is concerned with the outsider, whether the stationary figure who represses his difference, or the wandering figure who seeks for some kind of salvation, or else the individual who for whatever reason- moves entirely outside the norm. In any event, he is beyond the moderating impulses in society, and he must be punished for his transgression. He is gloomy and melancholy, full of self-pity and self-hatred. Like Cain, he is the perpetual outsider, marked by his appearance, doomed to wander the four corners of the earth, alone and reviled.It may be argued that Frankenstein himself becomes an outsider as he grows more and more like his creation. . While the society at large always appears bourgeois in its culture and morality, the Gothic outsider is a counterforce driven by strange longings and destructive needs. While everyone else appears sane, he is insane; while everyone else appears bound by legalities, he is trying to snap the pitiless constrictions of the law; while everyone else seems to lack any peculiarities of taste or behaviour, he feels only estrangement, sick longings, terrible surges of power and devastation.Take for example, Heathcliff in ‘Wuthering Heights?. 12. Possession The popularity of belief in demonic possession seems to have originated within Christian Theology during the Middle Ages. During this time, Christians lived in fear concerning the war being waged between God and the Devil over every mortal soul. Hence, this fear of possession seemed to culminate into an act that could be viewed by t he mortal eye. This act is defined as the forced possession of a mortal body by the Devil or one of his demons.There are two types of possession and either can be voluntary or involuntary. Voluntary possession seems to involve a willing exchange in the form of some compact between evil spirit and mortal, often involving wealth, power or goods (eg. The pact Faustus makes); involuntary possession occurs when the devil randomly selects an unwitting host. The two types of possession consist of the transference of the Devil or demon directly into the mortal body or the sending of the Devil or demon into the body by a third party, usually a mortal dabbler in the dark arts.Following the act, the possessed is said to show many symptoms including abnormal strength, personality changes, fits, convulsions, bodily odours resembling sulphur, lewd and lascivious actions, the ability to levitate, the ability to speak in tongues or the ability to foretell future events. Many religions acknowledge t he act of possession still today, most notably the Catholic Church. There seem to be three ways in which to end a possession. 13. Revenance This is the return of the dead to terrorise or to settle some score with the living.4. Revenge Revenge is characterized as the act of repaying someone for a harm that the person has caused; the idea also points back generically to one of the key influences upon Gothic literature: the revenge tragedies of Elizabethan and Jacobean drama. Revenge may be enacted upon a loved one, a family member, a friend, an object or even an area. Within Gothic Literature, revenge is notably prominent and can be enacted by or upon mortals as well as spirits.Revenge can take many forms, such as harm to body, harm to loved ones, and harm to family. The most Gothic version of revenge in Gothic Literature is the idea that it can be a guiding force in the revenance of the dead. 15. Unreliable Narrator A narrator tells a story and determines the story?s point of view. A n unreliable narrator, however, does not understand the importance of a particular situation or makes an incorrect conclusion or assumption about an event that he/she witnesses.An important issue in determining the The Turn of the Screw. 16. Multiple Narrative/Spiral Narrative Method The story is frequently told through a series of secret manuscripts or multiple tales, each revealing a deeper secret, so the narrative gradually spirals inward toward the hidden truth. The narrator is often a firstperson narrator compelled to tell the story to a fascinated or captive listener (representing the captivating power of forbidden knowledge). (Note ‘Wuthering Heights?) 17. High, even overwrought emotion.The narration may be highly sentimental, and the characters are often overcome by anger, sorrow, surprise, and especially, terror. Characters suffer from raw nerves and a feeling of impending doom. Crying and emotional speeches are frequent. Breathlessness and panic are common. In the fi lmed gothic, screaming is common. 18. The Sublime: The definition of this key term has long been a contested term, but the idea of the sublime is essential to an understanding of Gothic poetics and, especially, the attempt to defend or justify the literature of terror.Put basically (and this really is basic – a fuller understanding of the Sublime would be useful to students of Wordsworth or any Gothic Literature), the Sublime is an overpowering sense of the greatness and power of nature, which can be uplifting, aweinspiring and terrifying, caused by experience of beauty, vastness or grandeur. Sublime moments lead us to consider the place of humanity in the universe, and the power exhibited in the world. 19. Darkness as intrinsic to humanity:Generally speaking, gothic literature delves into the macabre nature of humanity in its quest to satiate mankind's intrinsic desire to plumb the depths of terror. 0. Necromancy This is the black art of communicating with the dead. This is usually done to obtain information about the future, but can also be used for other purposes, such as getting the dead to perform deeds of which humans are not capable. The conjurer often stood in a circle, such as a pentagram, in order to protect himself from the dead spirit, yet he was often overpowered by the spirit. Examples: The most famous examples of necromancy can be found in literary renditions of the Faust legend, from Marlowe to Johann Wolfgang von Goethe to Byron with his Manfred.In these works, Faust not only speaks with the devil in order to strike a deal but necromantically invokes various dead, famous figures from the past for his amusement and edification. 21. Blood -This is a prominent symbol in Gothic works often intimating the paradox of the human condition; blood can represent both life and death, or both guilt (e. g. , murder) and innocence (e. g. , redemptive blood). Consider references to blood in ‘Macbeth?, Byron's Manfred and Mary Shelley's Frankenste in. 22.Marriage as Resolution: The importance of marriage in this scheme cannot be overstated. Not only does movement toward matrimony in the Gothic's present trigger the appearance of the buried past, but that buried past itself always contains information tied to the institutions of matrimony or family interest. 23. Sadism : The word â€Å"sadism† was coined to describe the writings of Donatien-AlphonseFrancois, the Marquis de Sade. Sadism is a sexual perversion where one person gains gratification by inflicting physical or mental pain on others.It can also mean a delight in torment or excessive cruelty. (Heathcliff in ‘Wuthering Heights? / or the husband in ‘The Bloody Chamber?. 24. Strong Moral Closure: If de Sade is to be believed, the Gothic genre arose as a response to the brutality and bloodiness of Romantic society, and it as part of this response that Gothic fiction usually contains a strong moral. 25. The metonymy of gloom and horror. Metonymy is a subt ype of metaphor, in which something (like rain) is used to stand for something else (like sorrow).For example, the film industry likes to use metonymy as a quick shorthand, so we often notice that it is raining in funeral scenes. Note that the following metonymies for â€Å"doom and gloom† all suggest some element of mystery, danger, or the supernatural. wind, especially howling doors grating on rusty hinges footsteps approaching lights in abandoned rooms characters trapped in a room ruins of buildings thunder and lightning rain, especially blowing sighs, moans, howls, eerie sounds clanking chains gusts of wind blowing out lights doors suddenly slamming shut aying of distant dogs (or wolves? ) crazed laughter 26. The vocabulary of the gothic. The constant use of the appropriate vocabulary set creates the atmosphere of the gothic.Here as an example are some of the words (in several categories) that help make up the vocabulary of the gothic in The Castle of Otranto: Mystery dia bolical, enchantment, ghost, goblins, haunted, infernal, magic, magician, miracle, necromancer, omens, ominous, portent, preternatural, prodigy, prophecy, secret, sorcerer, spectre, spirits, strangeness, talisman, vision Fear, Terror, or Sorrow fflicted, affliction, agony, anguish, apprehensions, apprehensive, commiseration, concern, despair, dismal, dismay, dread, dreaded, dreading, fearing, frantic, fright, frightened, grief, hopeless, horrid, horror, lamentable, melancholy, miserable, mournfully, panic, sadly, scared, shrieks, sorrow, sympathy, tears, terrible, terrified, terror, unhappy, wretched Surprise alarm, amazement, astonished, astonishment, shocking, staring, surprise, surprised, thunderstruck, wonder Haste anxious, breathless, flight, frantic, hastened, hastily, impatience, impatient, impatiently, impetuosity, precipitately, running, sudden, suddenlyAnger anger, angrily, choler, enraged, furious, fury, incense, incensed, provoked, rage, raving, resentment, temper, wrath , wrathful, wrathfully Largeness enormous, gigantic, giant, large, tremendous, vast 27. Elements of Romance In addition to the standard gothic aspects, many gothic novels contain elements of romance as well. Elements of romance include these: Powerful love. Heart stirring, often sudden, emotions create a life or death commitment. Many times this love is the first the character has felt with this overwhelming power. Uncertainty of reciprocation. What is the beloved thinking?Is the lover's love returned or not? Unreturned love. Someone loves in vain (at least temporarily). Later, the love may be returned. Tension between true love and father's control, disapproval, or choice. Most often, the father of the woman disapproves of the man she loves. Lovers parted. Some obstacle arises and separates the lovers, geographically or in some other way. One of the lovers is banished, arrested, forced to flee, locked in a dungeon, or sometimes, disappears without explanation. Or, an explanation ma y be given (by the person opposing the lovers' being together) that later turns out to be false.Gothicism: In literary criticism, this refers to works characterised by a taste for the medieval or morbidly attractive. A gothic novel prominently features elements of horror, the supernatural, gloom, and violence: clanking chains, terror, charnel houses, ghosts, medieval castles, and mysteriously slamming doors. The term â€Å"gothic novel† is also applied to novels that lack elements of the traditional Gothic setting but that create a similar atmosphere of terror or dread. Mary Shelley's Frankenstein is perhaps the best-known English work of this kind. Grotesque 1) This term originated from oddly shaped ornaments found within Roman dwellings, or grottoes, during the first century. From a literary standpoint, this term implies a mutation of the characters, plants and/or animals. This mutation transforms the normal features and/or behaviours into veritable extremes that are meant to be frightening and/or disturbingly comic (Cornwell 273. (2) The term grotesque also defines a work in which two separate modes, comedy and tragedy, are mixed. The result is a disturbing fiction wherein comic circumstances prelude horrific tragedy and vice versa.

Wednesday, October 23, 2019

Describe and evaluate one social psychological theory of aggression? Essay

Deindividualisation is when someone loses their sense of identity and engages themselves in immoral things. The theory of deindividualisation suggests that when an individual is involved in a crowd they act like the crowd i.e. such as football hooligans. Just as the saying goes you are what you wear or eat can be applied here i.e. you are upon what your crowd or peers are upon.  Le Bon proposed that there were a number of factors that lead an individual to become psychologically transformed in a crowd. One being remaining anonymous in the crowd i.e. when you’re around a lot of people you are unlikely to be spotted. Zimbardo however argued with Le Bon saying that deindividualisation is a result of reduced responsibility, increased arousal, sensory overload and altered consciousness. Research study into deindivialistion – Zimbardo prison experiment  Aim:  To investigate whether situational or dispositional factors are what make us aggressive.  Procedure: 24 emotionally stable men were recruited There were 2 groups one was guards and the other one was prisoners.  Ã‚  Zimbardo changed the identity of prisoners by giving them numbers, and being referred to by numbers.  Zimbardo also changed the identity of guards by making them wear military clothes. They carried whistles, handcuffs etc†¦ Findings:  Ã‚  Even though the environment was artificial guards and prisoners still obeyed and reacted brutal.  Situational rather than dispositional because they were normal caring men.  AO2 – Evaluation of Zimbardo et al study  Ã‚  High ecological validity due to the fact that the environment and the behaviour were realistic. Even though the set up was artificial, the aggression or a loss of identity was rather bizarre even though all men knew it’s a fake set up.  Study showed high extremes of aggression and behaviour when identity is lost. Negative  Unethical because extreme harm either verbal or physical was afflicted.  Sample was unrepresantable because it only included men.  AO1  Research into Deindiviualistion – Diener et al – trick or treat experiment.  Aim:  to investigate whether children steal, when in groups or individually. Procedure:  Ã‚  27 women were asked to give 1000 sweets to children during Halloween night  Ã‚  Some of the children were on their own while others were in groups.  Ã‚  The women would open the door and pretend that a phone call came and instruct strictly for the children to only take one sweet each  Ã‚  A hidden observer saw whether they obeyed. Findings:  children were more likely to steal in a group when they are left anonymous.  AO2 – Evaluation of experiment  Positive  High ecological validity because experiment was done in a real environment and a large sample was used.  Negative  Only children were used, would adults do the same?  Study only showed stealing little minor stuff such as sweets, would it be same for instance in bank robbery?   

Tuesday, October 22, 2019

A Lesson Before Dying essays

A Lesson Before Dying essays Throughout the duration of the book, the main character endured numerous challenges and problems. The main characters challenges and conflicts encountered resulted in a variety of outcomes. In the novel A Lesson before Dying Grant the main character of the novel, Grant is the son of cane-cutters on a Louisiana plantation. When his parents moved to California leaving Grant behind, Grant's aunt took responsibility for his upbringing. Over the next few years, he worked as the Pichots' errand boy. He fetched wood in the winter and flowers in the spring. He bought food for their larders. He resented his position, but it was the only one available to him. When he was old enough, he left the plantation to attend college. Upon arriving in Bayonne, he discovered that he was still a "nigger" in the eyes of the white people. Grant often criticizes his society. He bitterly resents being treated like an inferior, and he cannot stand to think of Jefferson's unjust imprisonment. For most of the nov el, however, he never seems to do anything about these things. This is a severe problem that Grant faces where he bottles in anger and depression and does nothing about the situation. He longs to run away, essentially acknowledging that society will never change from the racism and violence he encounters from a day to day basis. Grant strongly believes that no one can change society without being destroyed in the process. Grants attitude towards society and life hinders his potential for positive change. His inability in supporting society and his community is also a problem Grant faces. Even Jefferson's trial cannot alter Grant's pessimistic attitude. Grant sees the wickedness of a system designed to uphold the superiority of one race over another. He views the judge and jury unjustifiable punishing Jefferson. Grant says that the judge was white, the lawyers were white, and every member of the jury was white as well. Grant continues to r...

Monday, October 21, 2019

Study of the Mian Beverage Company (Pvt) limited in Pakistan The WritePass Journal

Study of the Mian Beverage Company (Pvt) limited in Pakistan Study of the Mian Beverage Company (Pvt) limited in Pakistan Chapter 1  Introduction1.1 Company Profile1.1.1  Ã‚  Vision:  1.1.2  Ã‚  Mission:1.1.3 Corporate Objective1.2 Organization Structure Chapter 2 Literature Review2.1 Environmental Analysis2.1.1 SWOT Analysis2.1.1.1 Strengths: 2.1.1.2 Weaknesses:2.1.1.3 Opportunities:2.1.1.4 Threats:2.1.2   PEST Analysis2.1.2.1 Political:2.1.2.2 Economical:   2.1.2.4 Technological:2.2 Marketing Strategies2.2.1 Product Opportunity Matrix2.2.2 BCG Matrix 2.2.3 Product Life Cycle2.3 TARGET MARKET2.3.1Who is our consumers?2.3.2Target marketing2.3.3 Market Segmentation2.4 GAP ANALYSIS2.5 Competitors:2.6 Price:Chapter 3Research Methodology3.1 Overview of the Research Methods3.1.1 Positivism3.1.2 Realism3.1.3 Interpretive3.2 Research Methods:  Ã‚  Ã‚   3.2.1 Qualitative: 3.2.2 Quantitative:  3.2.3 Comparison of Qualitative and Quantitative research methods3.3 Exploratory Research3.4 Descriptive Research3.5 Casual Research3.6 Data Collection:3.6.1 Primary Data Collection3.6.2 Secondary Data Coll ection3.6.3 Questionnaires 3.7 Justification of the Research Application3.8 Limitation of ResearchChapter 4 Summary of the Response Details4.1 Age Distribution.4.2 Gender Distributions.4.3 Change of Taste.4.4   Brand Consciousnesses.4.5   Boost of Energy.4.6 Energy Drink is harmful for health.4.7 Affordability of Price.4.8. Reason to buy a new Energy Drink.4.9   Use of Caffine is addictive.4.10 Purchase of new energy drink4.11 Interest to buy the Xtreme.4.12. Alternative Energy drinks.4.13 If this product were available today, when would you be most likely to buy it?Chapter 5 Data Analysis  5.1   Age + Gender Distribution5.2 Change of Taste + Brand Consciousness 5.3 Boost of Energy + Harmful for Health5.4 Use of Caffine is addictive5.5 Affordability of Price + Reason to buy New Drink5.6 Interest to buy Xtreme + CompetitorsChapter 6 ConclusionRelated Chapter 1   Introduction 1.1 Company Profile The Mian Beverage Company (Pvt) limited has been active in the market since July 28, 2006. The company aimed to achieve a reputation for quality beverages and their distribution in Pakistan. The company started his business with some products like fruit juices and mineral water, which were available very well in the market of Multan and surroundings and had established the company as a quality-oriented organization. It currently has a product portfolio of 2 products. The company’s products are famous in the market for their high quality. The company is now planning to further expand their products by adding itself into the energy drink market with the launch of an energy drink named Xtreme. 1.1.1  Ã‚  Vision:   Our vision is to provide a greatest level of satisfaction through service to our customers along with very high standard of customer service. We have also a vision to offer our customers top quality control of products and services. 1.1.2  Ã‚  Mission: The mission of our company to offer good products which are free from artificial colours and provide best quality in a affordable price in order to get maximum market share and develop a trust of the product amount the customers. 1.1.3 Corporate Objective â€Å"At the Beverage Company Pvt. Ltd we strive to operate our company on a sound financial basis of profitable growth increasing for our stake holders and creating career opportunities and financial rewards for our employees† 1.2 Organization Structure We believe in brand management and therefore follow organization structure for all our brands. CEO Rizwan Amjad Brand Manager Zahid Hameed Marketing Manager Finance Manager Product Manager Muhammad Ahsan Hassan Khan Omer Farooq The Brand Manager monitors trends and market activities to ensure that the right message delivered to their customers about their products. The Brand Manager is closely to different teams like Researchers, Marketing, and developers and create agencies to make sure that all of them followed their company’s brand values. Marketing plays a very important role in every field of business life and Marketing Manager is a person who knows customers needs so his responsibilities can vary enormously but always has a central objectives. As Marketing Managers use a wide range of marketing techniques and think creatively, and introduce new ways of communications with customers. The Financial aspects of the brand are handled and monitored by the Finance Manager. The Product Manger is in charge of meeting the set benchmarks for production and mainly the Total Quality Management (TQM). This project aims to approach in a theoretically and practically manner the main aspects of launching a new product. There will be analyzed one by one all the stages of the launching process of a new product, throughout the project there will be used theoretical concepts from the marketing literature and for illustrating the examples there will be used marketing research results conducted by specialized companies and personal secondary data processing. The issue of launching a new product is not very complex in the field of energy drinks products because the pace of innovation is developing not very rapidly and the competition between producers is very slow (as for as innovation is concern). For a new product to be successful, its necessity, quality and value must be recognized by the consumer, meaning to be tested, accepted and bought in a repeated way The concept of â€Å"new product† has several meanings: In terms of marketing, the new product is that product which is launched on the market at one moment and finds no equivalent in the existing supply; From the consumer point of view, the new product is one that has the potential to satisfy a new need or an existing one. From the company point of view, the new product is any product assimilated into production for the first time by the company. There are some assumptions from which the producer is tempted to start in creating and launching a new product: a strong brand sells everything; a new product will be sold because of consumer curiosity, a high price is a guarantee of quality for the new product; a strong promotional campaign will convince a significant number of consumers to purchase the product; some consumers will be unsatisfied, so the company should not change the vision and strategy; the product can be improved over time following the users. Energy Drinks and other new beverages are taking the business world by storm. Some say its the new gold rush! Lear how to profit from it. Everyone can start their own Energy Drink or New Age Beverage. The barrier of entry to get into the market is not very high. You dont need to have millions of dollars to start your own energy drink. You do need some money but you need more vision and work. Why passion and elbow grease? Well, just because you bottle your Energy Drink does not mean youll sell it. Distributors get hundreds of calls per month from new energy drinks, or JAED (Just Another Energy Drink). Do something different! Target new people; create a new package, not just another energy drink. Dont just say I have the best flavor or it tastes better than red bull. Having a better tasting energy drink is not the basis for a new company. It is very easy to have a better tasting energy drink. So what exactly are New Age Beverages? Well, this is a new category within the Beverage Industry that covers the new style of beverages. This new category is growing and changing. Before only Energy Drinks and really new innovative beverages where part of the category. Now the category has evolved and you can include enhanced water, teas, diet drinks, iced coffee and really, any new drink. Every beverage company wants’ to be associated with the New Age category because not just because its sexier but because the category is growing quicker and investors are looking at it up close. What are the energy drinks? Energy drinks are non-alcoholic beverages which are intended to provide a quick burst of high energy to the consumer. Cola and coffee drink have long been promoted and known as energy drinks meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80,s was one of the early entries in the energy drink market, with double the caffeine of normal cola. It was marketed towards teen and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. Jolt has in fact recently been reincarnated given the success of other energy drinks. What are the most popular energy drinks? Red Bull, created by an Austrian company, really defined the category, and was launched in Europe in the late 1980s. Their slogan is Red Bull gives you wings, with images of winged bulls flying in their ads and logos. Japan and Thailand have a longer history of energy drinks and the use of caffeine has been a key ingredient in those countries. Energy drinks acting as an alternative to coffee were first introduced in Europe. In Europe, energy drinks were pioneered by the S. Spitz Company and a product named Power Horse, The market received a significant boost when  Red Bull  entered the US market in 1997. After this successful market introduction, various beverage companies including Coca-Cola and Pepsi entered the market. Austria-based Red Bull remains the market leader though with an approximate market share of 65%. According to Beverage Marketing, the growth rate of this industry had been doubling every since the late 90s. The current U.S. domestic market may be approximately $4 billion, expected to grow to an estimated US $10 billion by 2010. Recent years have witnessed the emergence of several new energy drinks. They include KMX of Coca-Cola, 180 of Anheuser-Busch, Hansens Energy, and Adre naline Rush of PepsiCos So Be. Pepsi had earlier introduced AMP under the Mountain Dew brand and also Extreme Energy by Arizona Beverage Company was launched. Growth of the current worldwide market for energy drinks is estimated at 17.8%. Major producers are focusing heavily on marketing, targeting the promotion of energizing conception, result-oriented marketing and product positioning and a greater push into developing markets. Energy drinks are typically attractive to young people. Approximately 65% percent of its drinkers are between the ages of 16 and 35 years old, with males being approximately 65% of the market.  A 2008 statewide Patient Poll conducted by the Pennsylvania Medical Societys Institute for Good Medicine found that: 20% of respondents ages 21–30 had used energy drinks in high school or college to stay awake longer to study or write a paper; 70% of respondents knew someone who had used an energy drink to stay awake longer to study or work.  Energy drinks are also popular as  drink mixers. The â€Å"Mian Beverage Company† is a Beverage firm going to launch a new product in Pakistan. It’s an energy drink product with the name â€Å"Extreme†. The firm is going to start its operation in a limited geographical level. The company growth policy is to fulfill the customer need with quality product to grow. Our product is an energy drink. Now the question here is; what exactly is an energy drink? Is it something that keeps you awake for long hours? Something that gives you extra energy to work for hours? Or is it a supplement that compensates for the lost salt and water in your body? We selected what we felt to be the best combination of ingredients to provide positive results without negative side effects We also wanted Xtreme products to be helpful to a wide range of people, not just athletes or students or some other specialized group. Xtreme offers better taste, better Flavours; it is an energy drink that can be used by anyone and everyone. Xtreme provides better quality and a better image, the competition for energy drinks is high no doubt, but our drink provides a light better tasting with a wide variety of Flavours, better packaged and better imaged energy supplement that can even be used as a substitute for water which can compensate for your body water and salts. This business is work, but there is a lot of profit in it and even more fun. You have special events, parties, promotions, and you can spin and position your products the way you want, having fun in the process. Why are these drinks growing at 50% per year or more? Why do we see so many waters, energy drinks, hydrating products, etc. on the market today? The answer is easy. Consumers are demanding more and more drinks. They want drinks for every occasion or part of the day. They want organic drinks, sugary drinks, healthy drinks and every type of drink to fit their personality, and style.    Chapter 2 Literature Review Diversification strategies are used to expand firms operations by adding new market or product. It seeks to increase profitability through greater sales volume obtained from a new product. The PEST SWOT analysis, Product Life Cycle, and Product Opportunity Matrix are very important when you launch a new product so we will go through these analyses and for this purpose we have to study these analyses thoroughly. So for these purpose we use some books, journals and websites to examine these analysis. In order to launch a new product we must have some information about its origin and history.   The term â€Å"energy drinks† refers to beverages that contain caffeine in combination with other ingredients such as taurine, guarana, and B vitamins, and that claims to provide its consumers with extra energy (1). This term was created by companies in the beverage industry (1) and is not recognized by the United States Food and Drug Administration (FDA) or the United States Department of Agriculture (USDA. 2.1 Environmental Analysis 2.1.1 SWOT Analysis SWOT Analysis is a very effective way of identifying one’s (internal analysis that is) Strengths and Weaknesses, and of examining the Opportunities and Threats (the external factors) that one face. Carrying out an analysis using the SWOT framework helps to focus the activities into areas where one is strong and where the greatest opportunities lie. 2.1.1.1 Strengths: Mian Beverage has a strong financial background in beverage industry and has some abundant working capital. We have already a strong distribution channel so because of this existing delivery channels we would not face any difficulties to distribute our new product. Our taste is very different and good so it will provide a pleasant change to the customers and defiantly it will create better image of Mian Beverage Company in the market and most important we have a clear knowledge of our target market. 2.1.1.2 Weaknesses: Mian Beverage could face a price pressure from its competitors because these companies like Red Bull, Blue Ox has large market share and they have already create their market. 2.1.1.3 Opportunities: We have a product that is according to market needs i.e. Low Price and Good Taste that hasn’t been well catered. Also this market has potential to grow further very well. In this situation Competitors might be slow to respond and we should grab this opportunity to increase our sales as much as possible and we should take advantage of people’ increased spending power. A great opportunity is waiting if Xtreme is to be able to provide a low cast good energy drink in the market 2.1.1.4 Threats: The biggest threat for Mian Beverage is a unstable political situation of the country and because of this business conditions of the country is not very favourable for business community. The energy shortfall of the country has reach 5500 M/W and because of this load shedding has increase more than 16 hours daily and under this situation, it is very difficult for company to survive because use of generators is not affordable with high petroleum prices.   Other companies in the same business with innovative plans are currently a threat for the company. 2.1.2   PEST Analysis The term PESTLE has been used regularly in the last 10+ years but its true history is difficult to establish. For scanning the Business environment first it appears by Francis J Aguilar (1967) who discusses â€Å"ETPS’ a mnemonic for the four sectors of environment. Economic, Technical, Political and Social. Shortly after its publication Arnold Brown for the institute of Life insurance in US reorganized it as STEP (Strategic Trend Evaluation Process) as way to organize the result of his environment scanning. Thereafter it again modified to become a so called STEPE. In 1980,s several other authors including Fahey, Narayanan, Morrison, Renfro, Boucher, Mecca, and Porter included variations in a variety of orders like PEST, PESTLE, STEEPLE, etc The term PESTLE is particularly popular on HR and introductory marketing course in the UK. The acronym PEST (or sometimes rearranged as STEP) is used to describe a framework for the analysis of these macro environmental factors. A PEST analysis fit into an overall environmental scan as shown in the figure. Source:   Proven models 2.1.2.1 Political: Political/government factors can be affected The Mian Beverage Company in many ways. Food and drink safety and security regulations will continue to be a hot issue as many producers strive to make sure that there will be only good and safe ingredients entering and leaving their processing units. In this industry, bad experience by customers turns into bad reputation. The Mian beverage company needs to be in compliance now more than ever with food and drink safety commissions so that they can ensure that there will be no bad experiences to give them poor publicity. Government policies can also affect the Mian Beverages business. Sometimes Government policies favor the business but on the other hand can affect the business too. Trade restrictions and tariff can also affect Mian Beverages. If there is a increase in import duty and strengthen their policies regarding import/export then it will also affect Mian Beverages business because Mian Beverages import many products from different countries. Political Stability is also a important factor which may affect Mian Beverages business because if there is no political stability in country then there no continuity of policies and because of this investors feel hesitation to invest his money. Security situation in a country may affect the Mian Beverages business because investor feels insecure about his money and property. Tax policies are also play a vital role in affecting the business because increase in Sales Tax, Income Tax will defiantly decrease the purchasing power of the buyer. 2.1.2.2 Economical:   Economical factors can also affect at Mian Beverages business so it is very important to analyze these factors in order to take precautionary measures. If the inflation rate goes up then the result of that purchasing power of the lay man is affected and result of that affect the Mian Beverages business. Exchange rates also affect Mian Beverages because there are many items which Mian Beverages have to import from other countries and if the exchange rate is high then it will defiantly cost Mian Beverages. Unemployment is also important factor and if the unemployment ration is very high then people purchasing power is also low and it will affect Mian Beverages business. Recession is also a very important factor which can affect Mian Beverages business The increase in Sales   Tax is also affect Mian Beverages business because after include Sales tax, the price of many items rise beyond the large number of population and they refused to buy these items which are within their budget before sales tax increase. because if the business conditions of the country are not very good and profit ratio goes down consistently then company have to downsize their employee and the result of that purchasing power of people affect which also affect Mian Beverages business.   2.1.2.3 Sociological: Mian Beverages can be affected by social factors because taste, likes and social trends can affect the demand and supply line of the company. If people become more health conscious and they have more awareness then the past then it can also affect Mian Beverages business because many researches said that energy drinks are not very good for health then people may stop to buy the energy drinks. 2.1.2.4 Technological: Today technological factor plays a vital role if a company wants to increase their business and wants to retain their customers. For this purpose Mian Beverages used many IT means. Research and development is a factor which can affect Mian Beverages business. When Mian Beverages launch a new product then in order to analyze customers need and requirements Mian Beverages has RD development programme for safeguard its loss in future. Technology reduces the labor cost of Mian Beverages which will result increase in profit. For example installation of automatic machines and CCTV cameras to avoid a extra resource in factory and more security guards. Rate of technological change may also affect Mian Beverages business in a way if Mian Beverage is not aware with the latest technology then it is very difficult for Mian Beverages to compete with their competitors and rate of technology change is high then it will impact positively because technology always work for reduce human effort . Techn ology gives a means and opportunities to cut costs and improve efficiency. All this will be done as per HALAL regulations but keeping abreast with optimum hygiene conditions. No alcohol will be used in our energy drinks. Hygienic conditions are the single most important aspect of our products and services. The focus needs to remain on the customers, atmosphere and the product quality; not so much on the computer systems and the technology trends. 2.2 Marketing Strategies Marketing† comes from the Latin word merx or mercis meaning merchandise. Originally a market was a large open space where merchandise was displayed for sale, like pictures we’ve seen of large open marketplaces in Third World countries, or today’s farmer’s market. Originally, â€Å"marketing† involved selling products in a marketplace. And that is still the core meaning. But professional marketing has evolved to such a high degree of sophistication, like computer science and medicine, that it involves much more than just selling in a marketplace. A strategy is a long-term plan to achieve certain objectives. A  marketing strategy is therefore a  marketing plan  designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a  marketing mix  to delight customers. Every organization needs to have clear  marketing objectives, and the major route to achieving organizational goals will depend on strategy. It is important, therefore, to be clear about the difference between strategy and tactics. For this purpose we some matrix which are as under: Product Opportunity Matrix Product Life Cycle BCG Matrix 2.2.1 Product Opportunity Matrix The product/market opportunity matrix identifies four alternative marketing strategies that may be used to maintain and/or increase sales of business units and products: market penetration, market development, product development, and diversification.   Source:   Problogger Energy drink is a new concept introduced in our market and since our competition is domestic instead of international, our major competitors include Red Bull, Bomba, Bull Power and other energy drinks that have their lead in the market. Xtreme already has its juices and mineral water running successfully, and seeks to develop this new product targeting the existing market segments of the energy drinks at an introductory price, which is not only cheap but also affordable by all. 2.2.2 BCG Matrix The BCG Matrix is a portfolio planning modal which was developed by Bruce Henderson of Boston Consulting group in early 1070,s. It is based on market growth and market share relative to the largest market competitors. It is a simple tool to access company’s position in respect of its product range and help the company to decide what should they keep, what should they leave and further help them to set their priorities that which product within the company’s product list to give more funded and attention There are four main components of BCG Matrix which we going to explain further. Source:   BGN Entrepreneur Question mark in which extreme falls is associated with less market share and high market growth. This suggests that they have potential but may require heavy investment. It is growing very quickly and because of this, consume large amount of cash as they have low market share so they cannot generate much cash. A question Mark (also known as Problem Child) has the potential to get market share   and become a star and eventually a cash cow, when the market growth slows, if a question mark doesn’t succeed to become a star, then after might be a year of cash consumption it will degenerate into a dog when the market growth decline. It is very important to analyze the question carefully whether they have the worth to investment required to grow market share. Xtreme is a business unit having a small market share in a high growth market. We would therefore require resources to grow market share. This is because our initial market share consists of our juices and mineral water. 2.2.3 Product Life Cycle A new product progress through a sequence of stage s from introduction to growth maturity and decline. This sequence is known as Product life cycle and is associated with the changes in the market situation                                       Source:   Quick MBA Basically, Xtreme energy drink is in the introduction stage of the product life cycle. Its launch date is 12th of September’11. 2.3 TARGET MARKET 2.3.1Who is our consumers? The first step in target marketing process is segmentation. We segmented the market aged between 17-35 years because in this segment, we came to know that consumers specially young adults aged 18-23 are increasingly facing too many options to choose from, like Red Bull, Caution, Blue OX, Gatorade etc. 2.3.2Target marketing We have selected a target segment rather than the entire market. 2.3.3 Market Segmentation Market segmentation proves beneficial if it is done correctly. A straight forward approach to segmenting, targeting and reaching a market involves five steps: Form prospective buyers into segments by characteristics. Form products to be sold into groups. Estimate the size of the markets. Select target markets. Take marketing actions to reach the target markets. In segmenting Xtreme’s market, age, outlet type, density, income and life style are all useful characteristics for market segmentation. Age can be divided into various parts such as 16-24 (college students athletes) and 25-35 (professional athletes). Density segmentation can follow urban and suburban localities. Lastly, lifestyle can by separated into health conscious consumers and those who are not. Obviously, Multan market is quite large, so selecting target markets would be ideal. We feel that age, lifestyle and outlet type are three niche segments that Xtreme should focus on in Multan to gain sales. I think that focusing on caffeine drinkers (approximately ages 18+), in general, would be a wise decision because Xtreme can be a substitute drink for caffeine beverages like coffee. We also think that focusing more specifically on college students and athletes as well as professionals, aged 15-35, and would benefit from Xtreme tremendously because these two segments are the company’s main consumers. After all, some of the main benefits of Xtreme are to help improve physical endurance, concentration, reaction speed and increase mental alertness. Also, focusing on health conscious consumers would account for people who are concerned 2.4 GAP ANALYSIS GAP analysis is a tool which companies are used to check their self that where they are and where they want to go in future. The Mian Beverage Company Pvt Ltd carried out a survey and found that the people we should be targeting are from the middle class and the upper middle class, who have a household income of Rs.40000 and above. In Pakistan it has been noted that the majority of energy drink consumers which comprises mostly of men continuously change brand, so thus there is no brand loyalty for energy drinks in Pakistan. And as energy drinks are new to Pakistan, the market share for any specific brand is not determined as yet. On doing a survey we concluded by the results that the majority target market is willing to pay Rs.31 to Rs.60 for a good nourishing and good tasting energy drink. In the market we have seen that there are two kinds of energy drinks targeting the market extremes. At one side there is Energile, Glucose D, Habib Insta energy etc and at the other side there is Red Bull, Horse Power, Bomba etc. The market segment, which we are targeting, comprises mainly of people who have a busy life style and need to keep energized to get through the tough day. So therefore they need something, which provides them with energy throughout the day. There are some imported drinks in the market, but they are expensive as they are imported. 2.5 Competitors: The energy drink industry is still in its birth stage in Pakistan and is highly disorganized and fragmented. There are no large-scale competitors present and only a few international players exist in the markets that sell their products via very upscale retail outlets catering to the very elite of our society. Technically, at the moment, there is no pioneer in the Pakistani markets. However, the product will face a high level of competition from these international players that are increasing their supply of the product in the market day by day. Many new soft and energy drinks have been developed in recent years, worldwide, offering consumers a multitude of more interesting and unusual alternatives to standard soft drinks and alcoholic beverages. The Pakistani markets are experiencing a change in trend towards drinks that aid some type of lifestyle activity, the best example being energy drinks, such as Red Bull. Excluding Pakistan from the list, there are many countries in which energy drinks have become associated with young people who frequent the clubbing scene.Pre-mixed and flavored energy drinks tend to appeal to consumers aged between 17 and 34 years old. To meet the demands of these consumers, new energy drinks are coming up every day in the Pakistani markets. Furthermore, one of the recent launches of these kinds of drinks in Pakistan includes Iced tea by Nestle. Our most notable competitors in the market are: Red Bull energy drink. Sting energy drink.   Boster energy drink. Powerful energy drink.   EMU energy drink. Although the firm will be facing a tough competition with these international companies, but still it would do much better sales then these firms. That is because we will open up our very own retail outlets and the availability rate of our product is going to be much higher then the rate of these international energy drinks. Besides this, price 2.6 Price: *These are the prices currently offered by our competitors in Pakistan. Competitors (Rs.) RedBull 145 Sting 130 Boster 65 Powerful 75 EMU 65   *These are the prices we are offering with the various flavours of Xtreme, Flavours Can (Rs.) Xtreme Live Wire (Lime) 275 ml 55 Xtreme Punch (Fruit Punch) 275 ml 55 Xtreme Hot Rod (Black Current) 275 ml 55 Xtreme Blast (Orange) 275 ml 55 Chapter 3 Research Methodology Once the author is done with a great discussion about the literature related to the topic of this current research, the next job as per the structure defined at the beginning is to describe the research methodology. The importance of the research methodology chapter in any kind of research cannot be ignored as it is the actual chapter in which the actual research is going to be done to gain the information and data so that the research can be carried out successfully. All the sciences have their own procedures and rules on which they are based to prove their validity. The scientists of any science carryout experiences to evaluate the truth of knowledge got from their observations, experiences and area of study. Same as other scientists of other sciences business analysts also carry out their research and present their research and findings. This research could be useful because this research could be an attempt to move from a specific point to general to make boarder form with the st rategic objectives of the companies. When these peoples work according to their set plans and objectives, then the procedure according to which they take on their activity is called methodology. In research method, Simpson (1954) defined is Methodology is that organized packet of principles devised to elicit or obtain information about certain areas of study.   He furthers says that with known methodology one can work in an organized way. In every field of study certain methodology is available which is a guideline for researches to work on specified directions to achieve their goals. Other authors explains the methodology chapter as a principle which help the author to evaluate the subject topic through collecting data and information related to the topic which is then analyzed for the results. (Ronald Leroy Burback. 2008) In every research, the author utilizes the data of two different kinds, therefore, primary data and secondary data. The research methodology has been defined as a chapter in which the overall layout of the research is defined and the author can then follow this structure to compete the research processes. Market research provides businesses with information about their customers, their competitors, and their overall industry. It is commonly used to identify marketing problems and opportunities, as well as to develop and evaluate the effectiveness of marketing strategies. Small  business  owners, because of their usually limited financial resources, have a particular need for adequate, accurate, and current information to aid them in making decisions. Although market research can be costly and it is often even more expensive when we make decisions based on bad and inadequate information. 3.1 Overview of the Research Methods The importance of the research methodology chapter in any kind of research cannot be ignored as it is the actual chapter in which the actual research is going to be done to gain the information and data so that the research can be carried out successfully. The research methodology has been defined as a chapter in which the overall layout of the research is defined and the author can then follow this structure to compete the research processes. In this research study the author is going to adopt the research of both kinds therefore, Primary and secondary. And the in order to collect primary data, the author is going to use the use primary technique that is known as questionnaire in which he is going to ask the respondents about different related questions so that the information related to the topic can be acquired. 3.1.1 Positivism Positivist is an important research approach within the information systems discipline. The basic principle of positivism is that all factual knowledge is based on the positive information gained from observable experiences and that any idea beyond this dominion of demonstrate able fact are metaphysical. Only analytic statements are allowed to be known as true through reason alone. Thus Roses are flowers is analytic, whilst Roses are fragrant is synthetic and requires evidence. The six tenets of Positivism are: Naturism  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. Phenomenalism  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3. Nominalism 4. Atomism  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5. Scientific laws  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6. Facts and values According to Bradman et al, (1998) the positivism philosophy uses more primary research methods in which questionnaires, interviews and surveys can be utilized as research techniques to make sure the data is collected in quantitative form. 3.1.2 Realism Realism is a research method and its philosophy is measured as an approach in which considered only those things exist in the nature, which can be seen, felt and remaining things are excluded from the reality. So the author believes that this thinking move him toward an approach in which reality are reviewed and analyze through scientific methods. 3.1.3 Interpretive Interpretive studies assume that people create and associate their own subjective and inter subjective meanings as they interact with the world around them.   Interpretive researchers thus attempt to understand phenomena through accessing the meanings participants assign to them’ The interpretive research approach towards the relationship between theory and practice is that the researcher can never assume a value-neutral stance, and is always implicated in the phenomena being studied. There are certain situations and cases of studies where there are factors and realities are available however, there are no proper proof available thus requires more interpretation from the author so that hypothesis and theories can be tested through natural realities. In such cases, the authors prefer to use the interpretive philosophy because it is best suited. Using interpretive techniques or philosophy the phenomenon between the social factors and the realities is created which is then justified through the data which is collected with the use of qualitative methods. One the author has examined all the research philosophies, the next step for the author is very critical in which the author has to choose the right philosophy for the research. The selection is made on the grounds of the objectives and aims of the research therefore he has decided to choose Positivism Approach for the current research. 3.2 Research Methods:  Ã‚  Ã‚   The information gathered from market research can be divided into two categories. The first type is primary information and in order to collect the primary data the author is normally use questionnaires technique in which he asked to the respondents about different related questions so that he gets information about his proposal. The some other methods to collect Primary data are direct mails, telemarketing and personal interviews. The second type is secondary information. Secondary research occur when a project requires a summery or collection of existing data. These secondary sources could be include Previous research reports , newspapers, magazines, journals, and Government or NGO statistics. This research will look for both Secondary and primary data. The source of primary data would remain the interviews and question papers. The primary data further divided in two types i.e. Qualitative and Quantitative. 3.2.1 Qualitative: Qualitative data is extremely varied in nature. It includes virtually any information that can be captured that is not numerical in nature This method is used to exploring issues , understanding phenomena   through the analysis of understructure information like interviews , open end survey , emails , notes , feedback forms and this information can be used to make business decisions and form a policies. 3.2.2 Quantitative: Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. Our company will go for both researches primary as well as secondary. Furthermore, the study would be mostly inclined towards the qualitative research. However, the interviews would be mainly via telephone, Skype, Feedback form, questionnaires and email. Quite understandably, considering the limited population the sample would be selected based on convenience and snowball sampling (William, 2009).   3.2.3 Comparison of Qualitative and Quantitative research methods Qualitative Quantitative All research ultimately has a qualitative grounding Theres no such thing as qualitative data. Everything is either 1 or 0 The aim is a complete, detailed description. The aim is to classify features, count them, and construct statistical models in an attempt to explain what is observed. Researcher may only know roughly in advance what he/she is looking for. Researcher knows clearly in advance what he/she is looking for. Recommended during earlier phases of research projects. Recommended during latter phases of research projects. The design emerges as the study unfolds. All aspects of the study are carefully designed before data is collected. Researcher is the data gathering instrument. Researcher uses tools, such as questionnaires or equipment to collect numerical data. Data is in the form of words, pictures or objects. Data is in the form of numbers and statistics. Subjective individualsï ¿ ½ interpretation of events is important ,e.g., uses participant observation, in-depth interviews etc. Objective ï ¿ ½ seeks precise measurement analysis of target concepts, e.g., uses surveys, questionnaires etc. Qualitative data is more rich, time consuming, and less able to be generalized. Quantitative data is more efficient, able to test hypotheses, but may miss contextual detail. Researcher tends to become subjectively immersed in the subject matter. Researcher tends to remain objectively separated from the subject matter. 3.3 Exploratory Research There are differences cases and different kinds of the researches. Each research has a different principals and requirements. Exploratory research is conducted to clarify ambiguous problems. Management may have discovered general problems, but research is needed to gain better understanding of the dimensions of the problems. Exploratory research is conducted into an issue or problem where there are few or no earlier studies to refer to. The main objectives of exploratory research are as follow. To establish, a classification of marketing research projects into two main categories: exploratory research and conclusive research. To describe the proper use of focus groups in exploratory research and to clarify their limitations. To describe the case study method, its uses and its limitations. Sometime the data is   not available to the required amount even primary research does not provide a sufficient data. 3.4 Descriptive Research Descriptive research is mostly based on the behavioural studies and attitudinal studies because the information and knowledge can be formatted in descriptive format. For the descriptive research methods, the author normally adopt primary research methods, therefore, surveys, interviews and different kinds of observations which help the author to collect behavioural information about the topic of the study from the respondents. 3.5 Casual Research In order to find out the differences between the causes and effects, the authors are recommended to use causal research methods. (Kotler et al, 2006) This research is also known as experimental design through which the experiments done in different libraries are examined through different methods. There are different variables involved in the research which are examined and those variables can be independent or dependent and their natural relationship is also determined through causal research. In the following table, the author has mentioned the differences between the two approaches; Deductive approach Inductive approach Begins with theory and move to hypothesis followed by focus on research objectives. Starts with close understanding of research Uses quantitative approach to research Associates with qualitative approach to generate theory Promotes idea of experimentation to test hypothesis Generates new theory for research emphasis Source: Saunders M, P. Lewis et al (2007) 3.6 Data Collection: It is the most important part of the research where author has be very careful in selecting the right method for his research. The cost, Duration and results can be changed due to the difference of data collection. 3.6.1 Primary Data Collection The first part of the data collection is a primary method but it is very expensive and time consuming because in which data is directly collected from respondents. The advantage of this method is that it focus on the specific issue while in secondary data may contains details which is not necessary for your research. 3.6.2 Secondary Data Collection As compare with Primary data , this is very easier and less costly. Through secondary data collection method information is collected indirectly and is available to the author through different means. The data which we get is more reliable because this information has already been used by some other. Researchers. 3.6.3 Questionnaires It is a method to get the primary data and used when author wants to get the response from many respondents and author used this method where the data can be compress into small format for easy analysis. There are two types of questions. One has open ended question and respondents has the option to add something as his/her views and the other type is close ended question which has some specific choices. 3.7 Justification of the Research Application The questionnaires method has been used in order to get the information for this research and as per the requirement of the topic this is the best method which author can be used for his study. The reason, why author used this method is that the information got through this method is quality of information. The author is provide the questionnaires to those people who are between the age of 16 to 35 and respond from them is more reliable as all the respondents are the people related to this research. 3.8 Limitation of Research In every research there are always some limitations which are difficult to remove from the research. If the author is well aware about these limitations then author can at least take precautionary steps in order to reduce their negative impact on the results of overall research. Sample size can play a vital role in a manner that if author is able to control the sample size without affecting over all research results. Chapter 4 Summary of the Response Details This part of the project is based on to collect the data and then analyse it after convert it into tabular form and graphical representations. The data collection through questionnaires cannot be neglected because we collected this information through a most reliable source which is questionnaires and it is very important to conduct a survey.   The sample size is 30 to whom Author given questionnaires and asked them to fill it and all of them filled their questionnaires and returned to the Author. It was also assured to them that their personal information will be kept confidential under data protection act. 4.1 Age Distribution. 16 25 26 35 Over 35 14 13 3 4.2 Gender Distributions. Male Female Unspecified 21 9 0    4.3 Change of Taste. Yes Probably Probably Not No 16 7 2 5       4.4   Brand Consciousnesses. Yes No 10 20    4.5   Boost of Energy. Strongly Agree Agree Dont Know Disagree Strongly Disagree 8 12 5 4 1      4.6 Energy Drink is harmful for health. Strongly Agree Agree Dont Know Disagree Strongly Disagree 3 10 15 1 1 4.7 Affordability of Price. 15 30 31 60 61 90 91 120 9 14 5 2 4.8. Reason to buy a new Energy Drink. Brand Price Packing Availability 10 6 8 6 4.9   Use of Caffine is addictive. Strongly Agree    Dont Know Disagree Strongly Disagree 5 16 6 3 0 4.10 Purchase of new energy drink Yes Probably Probably Not No 13 12 3 2 4.11 Interest to buy the Xtreme. Very Interested interested Neutral Uninterested Very uninterested 7 10 9 2 2 4.12. Alternative Energy drinks. Red Bull Sting Booster Power Plus 11 8 5 5 4.13 If this product were available today, when would you be most likely to buy it? Within next month    Between   1 and 3 Months from now    Between   4 and 6 Months from now    Between   7 and   a year from now    I am not interested    15 7 3 1 4   Ã‚   Chapter 5 Data Analysis   In project research when we completed the data collection then the next step towards the project completion is data analysis. The organizational strategy and mindset linked associated with its approach to gain the more profit and good reputation of the company. For the this purpose different organization use different kind of methods and techniques like Competitive price, availability, right product to the right place etc. in order to check the Author’s hypothesis weather the data collection and response from different kind of people is in favor of Author or not Author must analyze the data received. 5.1   Age + Gender Distribution The above calculated results show that among the participants 60% are men and 40% are women who took part within this survey. Author received the response from the different age groups but the major response received from 16 to 35 and according to them male percentage is very high. The respondents have been divided according to their age groups. The collected results are quite understandable those tells that most of the participants belong to the age group of ‘20-30’, 10% belong to ‘Under 20’, 20% belong to ‘31-40’, 105 belong to ‘41-50’, 10% belong to ‘51-60’ and another 10% belong to ‘Over 60’. The results tell that most of the participants who participated in this survey are from the age group of ‘20-30’. 5.2 Change of Taste + Brand Consciousness It is a general perception that company brand and name plays a vital role in order to sale any product but Author’s response which he got different people of different age group is quite opposite from above stated because 67% people told that they are not brand conscious and if they get taste and good price from some non famous company they do not hesitate to buy a new product and among them 77% people shows their intentions that they are ready to change their taste. 43% people are ready to purchase a new energy drink and 40% told probably and it is also a positive sign for the author. 5.3 Boost of Energy + Harmful for Health Energy drinks are the most cheap and affordable way to boosts the energy and it is also proved through the response which Author received from data collection that 67% people endorse the statement that energy drink is most affordable way to increase the energy but on the other hand there is a continuous research ongoing that Energy drink is really harmful for health but there is still some diversion on that opinion that weather massive use of Energy drink is harmful or moderate use is also harmful. 43% people are agreeing with the above stated statement but on the other hand Author also got the response from 50% people they don’t know about this. This is a positive sign but there is a possible loss on profit if in upcoming days people get more aware and become health conscious. 5.4 Use of Caffine is addictive The above results clearly shows that 70% respondent agree with the statement that high use of cafine is really addictive, 20% don’t know about it and only 10 % disagree with this statement. In every Energy drink caffine is used but its quantity is bit high rather than Tea and coffee and there is a discussion in the world that is caffine is addictive or not and 70% people think that yes. It is also very alarming for the author. 5.5 Affordability of Price + Reason to buy New Drink The affordability of price and availability of the product is an important part of any business when there are already some product of the same kind exist and 47% people respond to the that both these things will encourage them to buy a new product and 77% people shows their price range below Rs:60 so it will defiantly help Author to decide their price of the product. 5.6 Interest to buy Xtreme + Competitors As Author knows that already there are different brands in the same market so Author must know that who is the most competitive competitor of his product and response from the populations showed that Red bull (37%) and Sting (27%) are the major competitors. If a company wants to launch a new product then it must know whether people are interested to buy your product or not. Author received the response from 57% people that they are ready to purchase new product and 50% people showed their interest to buy within next month if there is the availability of the product. Chapter 6 Conclusion In the previous chapter the results which Author got were analyzed and discussed comprehensively. In the current chapter the complete study process and findings and then we get the conclusion of this research. The main purpose of this research is to wrap those factors which have still not be discussed and mistreated. Environmental analysis is very important before launching a new product in the market. In the process of analyze environmental factors SWOT and PEST Analysis plays an important role and this analysis can be applied successfully for the efficiency and productivity of the company. Marketing Strategies are also have a vital role in order to place a new product in the market because today is age of marketing and every company use different marketing strategies but for this purpose every company must know that under which strategies where is its position. Product opportunity matrix, BCG matrix and Product life cycle are very important strategies which give you a clear picture that where is you now and how to step ahead towards success. Target marketing is a also very important aspect of this research and this segment of research helps the Author about to apply right marketing tools to the write people and right place. As this is the Energy Drink so people age 16 to 25 are the best customers which company must approach so market segmentation is very important in order to launch a new product. References Answers, 2011.Marketing Research.[Online] available at answers.com/topic/marketing-research[ Accessed at 6 June 2011] Asiamarketresearch,2011. Secondary Research . [Online] available at asiamarketresearch.com/glossary/secondary-research.htm [Accessed at 6 June 2011] Blurtit, 2011. Advantages and Disadvantages of Primary Data Collection [Online] available at blurtit.com/q130762.html accessed at 25 June 2011. Galttech,2011. Energy Drinks.[Online] available at galttech.com/research/health/energy-drinks.php [Accessed at 6 June 2011] mnmk.ro/documents/2011/12_DovleacLavinia%20FFF.pdf Maxi-Pedia, 2011. BCG Matrix Modal. [Online] available at maxi-pedia.com/BCG+matrix+model [Accessed at 6 June 11] Researchwikis,2011.Energy Drink Market.[Online] available at http://researchwikis.com/Energy_Drinks_Market [Accessed at 6 June 11] Samcarrara,2011. Product Life Cycle Overview. [Online] available at samcarrara.com/marketing/product-life-cycle-overview/ [Accessed at 6 June 11] Streetdirectory,2011. Launch a beverage or energy drink.[online]available atstreetdirectory.com/food_editorials/beverages/beverages/launch_a_beverage_or_energy_drink.html [Accessed at 6 June 2011 Submityourarticle, 2011.Energy-drink-16701.[Online] available at submityourarticle.com/articles/Jorge-Olson-1174/Energy-drink-16701.php[Accessed at 6 June 2011] The Creativepool, 2011. Brand Manager Job Description [Online] available at creativepool.co.uk/content.php?url=employee/brand-manager-job-description.php accessed at 4 July 2011. The Times 100, 2011. Marketing Strategy [Online] available at thetimes100.co.uk/theory/theorymarketing-strategy244.php[ Accessed at 6 June 2011]. Wilderdom,2011. Qualitative Versus Quantitative Research [Online] available at http://wilderdom.com/research/QualitativeVersusQuantitativeResearch.html [Accessed at 6 June 2011] William, W.   (2009). Research Methods in Education. New Delhi, Pearson Education India, pp. 254-256 creativepool.co.uk/content.php?url=employee/marketing-manager-job-description.php http://changingminds.org/explanations/research/philosophies/positivism.htm citeman.com/4179-exploratory-research/ mbaknol.com/research-methodology/exploratory-research-and-its-methods/

Sunday, October 20, 2019

Study Skills For English Language Beginners

Study Skills For English Language Beginners Learning any language takes practice - lots of practice! Often, its difficult to know what you should practice. Should you watch a video? Perhaps, it would be a good idea to do a few quizzes. Of course, you should try to speak English with your friends. All of these are great ideas, but its also important to build a routine. A routine will help you make studying English a habit. Thats the best way to improve your English! Make Learning a Habit Its important to be exposed to many different areas every day. However, you shouldnt try to study too many different subjects. These suggestions take a short listening and reading as the basis for daily practice. You are trying to learn many new things, so dont try to learn too much in any one area too quickly! Listen - 10 Minutes There are a number of beginning level listening selections that you can use on this site. Books written for children are also a great idea. Here are some suggestions for free childrens books that you can listen to on your computer: Read - 10 Minutes Choose a subject you like to read about and read for fun. You can find beginning level reading here on the site. These sites also offer easy English reading selections. Simple English NewsEasy English Times Improve your Vocabulary - 5 Minutes Take five minutes to write down all the new words you find in your listening and reading exercises. Keep a notebook, and write in the translation in your native language. Grammar - 5 - 10 Minutes Think about what you are studying in English class (if you are taking it). Or, if you are studying by yourself, take out your grammar book and find one grammar point to review. You can also use the beginner grammar resources at this site. Take a quick look at the grammar and then think about the listening and your reading. Did you hear or read these forms? How were they used? Speaking - 5 Minutes It is very important to move your mouth and speak! Even if you only speak to yourself. Take five minutes and speak out loud (not silently). Try to quickly summarize what you listened to and what you read. Can you do it? Of course, its better if you can do this with a friend. Find a friend and study together a few times a week. You can practice together. Thats it! Approximately thirty minutes a day, every day - or at least four times a week! If you continue to do this, you will be surprised at how quickly your English improves! Of course, there are much more ways to improve your English. However, make a habit of doing these simple exercises at least four times a week. When you have questions come to this site and use the beginning English resources, or use your grammar book. Watch a video online, try to use English in every way you can - even if the language is too difficult.